You can-and should-blitzscale responsibly.You don’t get to choose whether to have competition, just whether you play to win.Entrepreneurs can and should blitzscale thoughtfully and responsibly. Blitzscaling is a strategic technique for moving faster, not a reckless gamble.In a connected world, someone will build an Amazon. Blitzscaling is a response to market dynamics, not the cause.Our difference of opinion with O’Reilly boils down to four key points: When the market conditions are right, you should blitzscale for the benefit of all stakeholders: customers, employees, investors, and society. However, we believe-ardently and passionately-that responsible scaling is one of the most powerful forces for making people better off, just like the industrial revolution eventually made the world a vastly better place. And, as the industrial revolution showed us, there are some real costs to scale. Tim Wu’s recent book The Curse of Bigness, for example, argues that unrestrained scale concentrates too much power in too few hands.
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